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Justin Muir

I build and scale

businesses end to end

I take ideas and existing businesses and turn them into systems that work in the real world. That includes research, compliance, operations, marketing, automation, and revenue. I’ve built across service based businesses, DTC, and SaaS, focusing on

making companies simpler, more profitable, and easier to operate day to day.

Freezed Up Treats

Founder & CEO |DTC Nationwide | 2025

  • Launched a direct-to-consumer freeze-dried snack brand and brought it to FDA approval, revenue-generating in under 30 days. Scaled to over $10,000 in organic sales within the first 60 days using short-form video, platform optimization, and a QR-based retention funnel strategy.

  • Generated $8,500+ in TikTok Shop sales with zero ad spend by leveraging high converting short-form content and search-based discovery tactics.

  • Captured an additional $2,500+ in off-platform orders by designing branded packaging with QR codes that redirected TikTok buyers to my ecommerce site, bypassing affiliate fees and increasing profit per order — see video below.

  • Built and managed operations end-to-end: fulfillment, shipping, vendor coordination, TikTok Shop setup, FDA-compliant packaging, customer experience, and content creation.

  • Shut down operations after Mars launched “Skittles Popped” and began aggressively enforcing IP with cease and desist letters across the category.

Below are marketing assets developed as part

of deliberate strategies to increase AOV,

drive repeat purchases, and build retention

Frankie’s Sugar + Delivery (36s)

This video was designed to boost AOV by promoting

$30+ FREE shipping offer in a fun, memorable way

The Offer:

  • Rolled out free shipping on $30+ orders to lift AOV and create an easy “yes” around bundle purchases.

  • Created themed bundles like Caramel Lovers, Nothing But Taffy, Easter Bundles, and more. This gave customers a reason to buy more than one (and not just more of the same)

The Results:

  • Increased AOV from $9–$15 to $60–$75 by converting single-bundle buyers into multi bundle orders.

🍭 “Frankie’s Sugar Rush Sales Copy”

🍬Frankie doesn’t wait in line.


He gets the goods dropped at his door fast. 🍬🚚

Whether it’s midnight munchies or a mid-day sugar mission, Frankie gets his fix with free shipping on his first bundle.

Be like Frankie and grab yours today.

We built bundles for every craving:

🧈 Caramel Lovers

🐣 Easter Blast

🍓 Berry Everything

☁️ Cotton Candy Dream

🍨 Ice Cream Crunch (Guaranteed not to melt)

And more...

Each one is packed with flavor, and no two bundles are the same. Over 65+ candy varieties and 18+ freeze-dried ice cream flavors. So yeah, you're gonna want more than one.

Your first bundle gets you FREE shipping...


Frankie says don’t stop at just one. Get a second and third to share.


👉 www.freezeduptreats.com

Frankie-approved spots to enjoy your sugar rush:

Beach Days

Road Trips

Poolside Hangouts

Movie Nights
Camping Trips

And More...

👉 Grab your candy bundles at www.freezeduptreats.com

X-Ray Box (33s)

This concept was built in two layers — a fun, short-form video to

boost awareness on social media, and a QR code campaign

The Strategy:

  • Created a short, scroll-stopping “x-ray” video for TikTok and social to build brand awareness through curiosity.

  • Added QR codes to every outbound package, turning shipping into a cold-traffic capture tool that sent curious scanners directly to the eCommerce site. www.FreezedUpTreats.com

The Results:

  • The QR code sparked curiosity, triggered scans, and converted cold traffic into buyers.

📦 “Pssst... Wanna Peek in the Box Sales Copy"

We added a fun little QR code to our delivery boxes, just for the nosy ones who have to peek. 👀

Because seriously... who wouldn’t want to see what’s inside someone else’s candy box?

In this one? You’ll spot cheeky cherry unicorn turds, pistachio ice cream, and some rainbow crunch puffed-up deliciousness.

But here’s what you really get to choose from:

🍦 18+ freeze-dried ice cream flavors, guaranteed not to melt (except in your mouth)


🍭 50+ flavor-loaded, puffed-up candy creations with 10 times the crunch and zero chewiness.

🚚 Free shipping on all orders over $30, anywhere in the U.S.

So tell me... Who’s next in line to satisfy their sugar addiction?

I mean, guilty pleasure. 🥰

👉 Get yours at www.freezeduptreats.com

Ice Cream Ad That Didn’t Melt

This cold-traffic Ad delivered high CTRs, low CPCs,

and validated offer-market fit from a brand-new pixel

The Strategy

  • Targeted ice cream lovers and dessert shoppers on Facebook and Instagram using curiosity-driven creative (“Freeze Dried Ice Cream That Never Melts”) to drive clicks from cold traffic.

  • Launched to a fresh eCommerce site with a brand-new pixel, and optimized daily as data started coming in.

The Results:

  • The ad generated 97 likes, 16 comments, and 25 shares.

  • Total ad spend: $137.55 → 1,176 link clicks at $0.21 CPC, 477 LPVs at $0.29 each. resulting in 17 purchases with an AOV of $60+.

🍨 “Selling Ice Cream to Cold Traffic”

🍓 Ice Cream That NEVER Melts? 🍦


Spring is here, and so is the perfect ice cream treats GUARANTEED no drips, no mess, just delicious crunch!

Now you can enjoy EXTRA creamy freeze-dried ice cream in the heat without the hassle:

✅ No Freezer Needed
✅ No Melting Messes
✅ Extra Creamy Ice Cream Flavor — Now with a CRUNCH!

🎉 5 Fan-Favorite Flavors 🎉
🍪 Classic Cookies & Cream
🍮 Caramel & Pralines
🍓 Vanilla Strawberry Swirl
🌊 Sea Salt Caramel
🌿 Mint Chocolate Chip

18+ total flavors to choose from!

🥛 Lactose-Free Friends, We Got You!

🥜 Lactose-Free Peanut Butter Fudge Swirl
🍫 Lactose-Free Chocolate Ice Cream
🍪 Lactose-Free Cookies & Cream
🌈 Lactose-Free Rainbow Sherbet

🍦 Take Ice Cream Anywhere!
🏖️ Beach days — no melted mess!
🛣️ Road trips — no cooler needed!
🧃 Lunchboxes — perfect school treat!
🏕️ Camping, hiking, even space travel!

🧊 SPRING SALE — 15% OFF! 🔔
Use Code: FREEZEOFF15 (Limited Time Only!)

📦 We Ship Nationwide — Grab Your Bags Today!

👉 Order here: https://www.freezeduptreats.com/home/collections/ice-cream

From Rejected to

Repeat Customers

This video walks through one of the unexpected hurdles I hit

while getting approved on TikTok Shop and how I solved it

The Problem:

  • TikTok Shop rejected my packaging labels because they included a QR code linking to our eCommerce site. TikTok doesn’t want sellers driving sales off the Tiktok platform.

The Solution:

  • I created a second, TikTok-approved version of the label but continued shipping the original version with the QR code to convert TikTok buyers into repeat customers on my own eCommerce site while bypassing TikTok’s fees.

Peep Free & Clean

Founder & CEO / UTAH / 2020 - 2025

  • Launched a direct-to-consumer freeze-dried snack brand and brought it to FDA approved, revenue-generating in under 30 days. Scaled to over $10,000 in organic sales within the first 90 days using short-form video, platform optimization, and a QR-based retention funnel strategy.

  • Generated $8,500+ in TikTok Shop sales with zero ad spend by leveraging high converting short-form content and search-based discovery tactics.

  • Captured an additional $2,500+ in off-platform orders by designing branded packaging with QR codes that redirected TikTok buyers to my ecommerce site, bypassing affiliate fees and increasing profit per order — see video below.

  • Built and managed operations end-to-end: fulfillment, shipping, vendor coordination, TikTok Shop setup, FDA-compliant packaging, customer experience, and content creation.

  • Shut down operations after Mars launched “Skittles Popped” and began aggressively enforcing IP with cease and desist letters across the category.

Toilet Cannonball

Top-of-funnel campaign designed to grab attention, build brand familiarity,

and lightly introduce core services in a fun memorable, unexpected way

The Strategy:

  • Used humor and shock value to stop the scroll — leading with a splashy “cannonball” visual before cutting into service visuals and a direct CTA.

  • Targeted local homeowners and commercial clients to build familiarity and stay consistently visible in the market.

  • Viewers who watched at least 50% were added to a warm audience for retargeting with direct service ads.

The Results:

  • The campaign established brand recognition across the county. Most inbound leads that followed referenced “the toilet video,” which built trust and made the service ads that followed convert at a lower cost per lead (CPL).

🧽 “Cannonball Campaign: Top-of-Funnel Fun”

💥 Cannonball Season is Here!

We don’t just splash kids. We give your whole house a bubble bath.
From streak-free windows to sparkling siding and pressure-washed driveways,
we clean it all… and we clean it right.

📍 Serving residential and commercial clients. Licensed and insured.
📞 Call or click to get your FREE estimate and get your home sanitized today.

Screens and Windows

This video was designed to expose a major quality gap in the

local market: 95% of competitors skipped the screen cleaner

The Strategy:

  • While most companies just brushed the dirt off of the screens, we used a pro-grade screen washer that deep cleaned them and made it obvious on camera.

  • Customers who saw the video often called other window cleaners to ask, “Do you use one of those screen washer things?” Or they mentioned that their current window company did not use one, and that was enough to make the switch.

The Results:

  • We charged $10 per screen, and because people saw the difference, the screen up-sell felt like a no-brainer.

  • It positioned us as the premium choice, increased our average ticket, and turned window shoppers into booked customers.

🪟 "Window Cleaning Copy: Screens and Windows"

Hey Neighbors, Want Your Screens THIS Clean?

We don’t just lightly brush screens we use a professional-grade cleaner, biodegradable, and pet-safe cleaning solution to leave your screens spotless and safe for your whole family.

But we don’t stop there.

We clean your windows inside and out, scrub every track, wipe down frames, and ensure everything shines like new with no grime, no streaks, no worries.

✅ Residential and Commercial
✅ Licensed and Insured
✅ Free Estimates

Call or click to schedule today and let’s get those windows sparkling clean.

Whole Home Bubble Baths

This ad flipped a mental switch for homeowners, calling out the irony

of protecting their cars while ignoring their biggest investment.

The Strategy:

  • Hit hard psychology: We tapped into the subconscious disconnect where homeowners gladly pay $30+ per month to protect a depreciating asset (their car), while overlooking the one that actually builds equity and long-term value: their home. This shifted their thinking from “just cleaning the house” to actually protecting a high-value asset, and gave more weight to the importance of regular home bubble baths.

  • Framed the service as a quality-of-life upgrade. Beyond curb appeal, we emphasized the overlooked health benefits of a clean exterior: fewer allergens, less buildup of mold and mildew, and the removal of spider webs, wasp nests, and grime. It wasn’t just about looking better. It was about breathing easier, feeling safer, and enjoying your home more.

The Results:

  • Sparked immediate awareness. The ad got homeowners to stop, look at their home, and think differently about exterior cleaning. It was no longer just a cosmetic touch-up. It became overdue maintenance on a valuable asset.

  • Drove high-intent inquiries. The messaging resonated, positioned us as the trusted choice for homeowners who now viewed exterior cleaning as smart, proactive home care.

"✨ Give Your Home a Bubble Bath Sales Copy"

Hey Neighbors,

Think about it. You wash your car and safely tuck it away in your garage, yet your most valuable asset, your home, sits out exposed taking on dirt, grime, and weather year-round.

It’s time to give your home the bubble bath it deserves.

Our professional soft wash doesn't just boost curb appeal. It removes allergens, washes away spider webs, wasp nests, and grime, protecting your investment and creating a cleaner, healthier environment for your family.

We clean it all:

🏠 Homes
🚗 Driveways
🌞 Solar Panels
🪴 Patios, Gazebos, Roofs, and more!

✅ Licensed & Insured
✅ Residential & Commercial

Click to request your FREE estimate today or call now, and let's get your home sparkling again.

BRITTNEY AI VOICE

This ant.

The Strategy:

  • Hit hard psychology: We tapped into the subconscious disconnect where homeowners gladly pay $30+ per month to protect a depreciating asset (their car), while overlooking the one that actually builds equity and long-term value: their home. This shifted their thinking from “just cleaning the house” to actually protecting a high-value asset, and gave more weight to the importance of regular home bubble baths.

  • Framed the service as a quality-of-life upgrade. Beyond curb appeal, we emphasized the overlooked health benefits of a clean exterior: fewer allergens, less buildup of mold and mildew, and the removal of spider webs, wasp nests, and grime. It wasn’t just about looking better. It was about breathing easier, feeling safer, and enjoying your home more.

The Results:

  • Sparked immediate awareness. The ad got homeowners to stop, look at their home, and think differently about exterior cleaning. It was no longer just a cosmetic touch-up. It became overdue maintenance on a valuable asset.

  • Drove high-intent inquiries. The messaging resonated, positioned us as the trusted choice for homeowners who now viewed exterior cleaning as smart, proactive home care.

B2B SaaS

Marstech / SalesTech

Co Founder / 2014 - 2020

  • Co-founded and scaled a marketing automation SaaS platform from MVP to 20,000+ paying users. Served small and mid-sized service businesses with CRM-integrated tools for SMS, email, voicemail drops, IVR, and a proprietary Facebook outreach system. Exited via 7-figure acquisition.

  • Launched full-featured SaaS platform with pricing tiers from $47–$297/mo; led GTM strategy, onboarding, funnels, and affiliate partnerships.

  • Designed end-to-end customer journey: opt-ins, OTOs, upsells, email drips, trial-to-paid sequences — cut churn by 30%.

  • Developed Messenger-based CRM for personal Facebook profiles — included tagging, message scheduling, friend purging, group segmentation, and color-coded pipelines to manage buried DMs.

  • Built and led 200-person early user focus group for roadmap validation, QA, and UI/UX improvements.

  • Produced onboarding content, explainer videos, and guided walkthroughs to turn trial users into long-term subscribers.

  • Exited via 7-figure acquisition; stayed on post-sale to ensure smooth transition of product, systems, and team operations.

Chirply Automation
SalesTech/Martech Platform

This was the Voice Ai Assistant that handled all of the front

end calls booking estimates and asking for reviews

The purpose of the tool:

  • Hit hard psychology: We tapped into the subconscious disconnect where homeowners gladly pay $30+ per month to protect a depreciating asset (their car), while overlooking the one that actually builds equity and long-term value: their home. This shifted their thinking from “just cleaning the house” to actually protecting a high-value asset, and gave more weight to the importance of regular home bubble baths.

  • Framed the service as a quality-of-life upgrade. Beyond curb appeal, we emphasized the overlooked health benefits of a clean exterior: fewer allergens, less buildup of mold and mildew, and the removal of spider webs, wasp nests, and grime. It wasn’t just about looking better. It was about breathing easier, feeling safer, and enjoying your home more.

The Results:

  • Sparked immediate awareness. The ad got homeowners to stop, look at their home, and think differently about exterior cleaning. It was no longer just a cosmetic touch-up. It became overdue maintenance on a valuable asset.

  • Drove high-intent inquiries. The messaging resonated, positioned us as the trusted choice for homeowners who now viewed exterior cleaning as smart, proactive home care.

The Initial Call In:

  • Rolled out free shipping on $30+ orders to lift AOV and create an easy “yes” around bundle purchases.

  • Created themed bundles like Caramel Lovers, Nothing But Taffy, Easter Bundles, and more. This gave customers a reason to buy more than one (and not just more of the same)

The Results:

  • Increased AOV from $9–$15 to $60–$75 by converting single-bundle buyers into multi bundle orders.

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